1. Not Finding a go-to Barber
Have you ever sat in the waiting
room of a Barber shop and observed the stylists cutting hair? Have you
sub-consciously prayed to God that you would get Barber X? Or worse off, prayed
to God that you WOULDN’T get Barber Y? If this is you, you are doing it wrong!
Developing a relationship with an expert Barber who understands your needs is
the single most important thing a man can do with getting a haircut. For those
of you who fall into the category of what we like to call, “hopping on the busy
bus,” it’s not your fault. You have been trained throughout your life to think
that every stylist can cut your hair the same. In fact, many haircutting
businesses do not want their staff to build a clientele. It is critical you
find a Barber/stylist with a set schedule, and who will be there when you need
them. Finding your Go-to barber is going to relieve any anxieties about your
haircut and it will give you confidence that you are going to look good every
time. Not only will you look good, but you will build a social cohesiveness. It
makes the experience of getting your haircut that much more enjoyable. I hear
the question already, “How do I find my go-to Barber and where do I go?” To
start, I recommend finding a shop with set-schedules and ownership who promotes
the staff to build a clientele. The
Barbers is proud to accommodate set schedules and we highly promote
building a clientele. As far as finding the
one, you may find it comparable to dating. It may take a few different haircuts to vet out who you like. Once
you have found them, grab their card and never let go!
2. Assuming price determines the quality of
the haircut
Rather than paying attention to the
price of the haircut, you should be paying attention to how well your barber is
being compensated. Why does your barbers earnings correlate to the quality of
the haircut? Well, it’s quite simple… A better pay structure attracts better
talent. Don’t assume the stylist cutting your hair for $40 is receiving more
pay that the stylist cutting your hair for $15. Often times both of these
stylists are being paid minimum wage plus tips. The Barbers pays employees 50% of all service dollars as well as
taking care of virtually all of the overhead. This demonstrates the confidence
the company has in the employees and that is why The Barbers is able to attract the top talent in the industry. I
realize asking a stylist how much they make, is rude. But it is always good to
understand the logistics of the market in order to find the best talent. Just
because you are paying $38 for a haircut, does not mean you are going to receive
high-level haircut. Price does not equal quality, but talent does!
3. Using the wrong terminology
My haircut is pretty simple, “fade
with tapered edges, leaving some length up front.” Not all haircuts are this
simple and terminology can easily be misinterpreted. Communication with your
barber is key. To avoid a breakdown of communication, it is imperative to be
descriptive of your wants and needs. Be careful with one-word haircuts such as
“flattop.” A flattop to one person, can be much different to another. Express
details if you are particular about certain styling's in your cut, an example of
this is how I ask to leave some length in the front. If you identify as the type of guy whose wife sends
him in to get cleaned up, communication is still important between you and your
Barber. I recommend at the very least, knowing how long ago you received your
last haircut, a skilled barber will use that information to make you look like
a stud! This with seemingly no effort on your part, you will be sure to give
you that “WOW” factor to impress your wife and those around you.
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